The AOT Cooperative Marketing Program is designed specifically for rural destination marketing organizations (DMOs), regional partnerships, statewide tourism associations and tribal entities to participate in.

Through the AOT Cooperative Marketing Program’s opportunities, participants can drive visitation to Arizona's rural and tribal destinations. The program features a variety of offerings that include research, strategy, content creation/SEO, SEM, integrated marketing campaigns, online, print, outdoor, and AOT publications and trade & media missions.

The next campaign runs from September 1, 2023 to August 31, 2024.

Arizona's DMOs, regional partnerships, statewide tourism associations and tribal entities are invited to apply. AOT welcomes regional partnerships between metro DMOs, rural DMOs and Tribes. Qualifying applicants will receive matched rates. Budget allocations are contingent upon AOT's available funding.

DMO is defined as an incorporated not-for-profit organization or governmental unit that is responsible for the tourism promotion and marketing of a destination on a year-round basis. Only one DMO can participate per city, town or region. Rural DMOs are defined as any DMO located in counties with less than 3,000,000 residents as determined by the 2020 Decennial Census. An entity cannot participate in both Prop 302 and Rural Co-op.

 

FY24 AOT Cooperative Marketing Program Timeline 

• FY24 AOT Cooperative Marketing Program Guidelines, Application and Affidavit posted on tourism.az.gov
• FY24 AOT Cooperative Marketing Program Webinar
  • Presentation
  • Video
  • Audio 
  • Program selection sheet
• Media buying assistance  - July 19-21, 2023 - 9 a.m. - 4:30 p.m.
• Applications due - July 24, 2023
• Selection sheets due - July 24, 2023
• Affidavit due - September 1, 2023

 

Important FY24 Program Notes:

• This year's program spending cap is $50,000.

 

DMO Designation: All DMO Designation Material Can Be Found HERE

• These documents are only required when there is a change in DMO designation or if the DMO designation provided for FY23 was only authorized for a year.
• Who signs the DMO Affidavit?
  The designating entity’s (the municipality, county, or tribe) authorized signatory. Example: City Manager, Mayor, Tourism Manager, Economic Development Manager, etc.
• What is an “Official Action”?
  An “Official Action” is a resolution, ordinance, contract or tribal action
• Who creates the “Official Action”?
  The designating entity (municipality, county or tribe) would initiate the “Official Action”
• What needs to be included in the “Official Action”?
  • Statement of recognition from the designating entity
  • Signatory authority granted to an individual tied to the designating entity